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STRATEGIC
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TRAINING & PRESENTATIONS
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ROD JONES MI MKT M In a career spanning over 35 years South African born Rod Jones has gained high-end experience and unique expertise in virtually all forms of advertising, direct and relationship marketing, customer service and call centres. During this period he has gained extensive knowledge, skills and expertise in strategic planning, creative development and campaign management and evaluation. He has long been recognised internationally as a subject matter expert in the field of Call Centres, Customer Management, Customer Club management, Customer Relationship Marketing, Loyalty Programmes and many related database-orientated and Direct Marketing methods. Since 1985 Rod has been at the forefront of the South African call centre industry and telephony-based marketing in South Africa and has gained extensive, specialised expertise in this field. He has served two terms as the director responsible for TeleBusiness on the executive board of the Direct Marketing Association of Southern Africa. Rod has also served as a non-executive director of what was South Africa’s largest call centre professional body, The Call Centre Networking Group (CCNG) the forerunner to the National Body, BPeSA. He plays an active role supporting the various South African call centre and BPO trade and professional bodies. In 2005 and again in 2006 Rod was appointed by BPeSA to serve as an independent consultant to the judging of the national contact centre awards. He also chaired a sub committee that developed key aspects of the South African contact centre and BPO industry Standards and he continues to sit on the SABS technical committee (TC99) on Contact Centre and BPO Standards. Rod was the joint founder and CEO of C3Africa Group, a professional Call Centre, Contact Centre and Customer Management consulting and training practice and operator of the web-based all-Africa contact centre industry information resource, Contact Industry Hub. The C3Africa Group comprises C3Africa Consulting, C3Africa Training , C3Africa Marketing & Events and C3Africa Research; the latter having completed the largest ever formal market quantification research into SA contact centre and BPO industry. Under Rod’s direction the C3Africa Group acquired extensive specialised knowledge, experience and resources relating to the strategic development and implementation of BPO industry development initiatives. The company has provided professional consulting services on this subject to several South African and international government departments and agencies. As a professional consultant Rod provide an extensive range of professional services concentrating on the strategic, planning and operational issues of Call centres, Customer Management and BPO (Business Process Outsourcing). An accomplished public speaker, he regularly presents papers, seminars and workshops and corporate training on various aspects of call centres, contact centres and customer relationship management. Rod’s clients include a number of blue-chip South African companies, national and local government agencies and parastatal bodies as well as to organisations in Botswana, Kenya, Uganda, Rwanda, Namibia and the UK.
Page last updated 26-Jul-2010
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